Gilbert Arenas gives the keys for an NBA podcast to be successful

In recent years, the "podcast" phenomenon has multiplied in communication, especially in sports journalism. For this reason, the competition makes it not easy to successfully launch one's own. However, former player  Gilbert Arenas reveals the keys to achieving it, at least in a specialized one about the NBA:

"There is NBA money in the podcast game, but it will take time," Arenas said in statements collected by HoopsHype. "Don't focus on visits immediately. It's not about the numbers. What matters first are thumbnails, titles, and then the content itself. Thumbnails and titles make people click, but the content makes them come back. It's about being authentic and consistent. When you publish episodes, do it regularly. Build a podcast based on yourself, not just on guests."

"If you always depend on guests, you'll have problems when someone cancels or can't come. Think of it as a TV show: people should watch because they like you, not just because of who you have. From there, it's all about consistency. Things you think won't go viral sometimes end up being the most successful. Spread your content everywhere: Instagram, TikTok, YouTube Shorts. Treat it like Thanksgiving dinner: make sure you have short clips, 30-second reels... of everything. You never know what will resonate. Something may succeed on TikTok but not on Instagram, or vice versa. The key is to put it all out there."

This news is an automatic translation. You can read the original news, Gilbert Arenas da las claves para que un podcast de NBA pueda ser exitoso