All signs point to the Chicago Bulls becoming sellers when the NBA trade deadline arrives. Within that context, one of their main assets in the market is Coby White. However, the reality is that the shooting guard's value is far from what the franchise expected just a few months ago. Despite establishing himself as a reliable scorer and being only 25 years old, several factors have significantly cooled off the interest of other teams in the player.
As revealed by Joe Cowley of the Chicago Sun-Times, the main issue surrounding White is the calf injury he has been dealing with since August. A persistent ailment that has influenced his entire season and has become a key factor in assessing a potential trade.
White is also in the final year of his contract, with the initial intention of increasing his value for his next deal. However, he has only been able to play in 16 games this season, averaging 19.2 points and 4.7 assists per night, with shooting percentages of 44.5% from the field, 32.4% from three-point range, and 79.6% from the free-throw line.
In league offices, White is currently seen as a "half-season rental." But the problem doesn’t end there: not even his performance has been particularly convincing when he has been available. This raises an uncomfortable question in Chicago: can the Bulls really get something of value in return for him? It's striking because we're talking about a player who last season averaged 20.4 points per game with notable efficiency. Yet, far from sparking an interesting bidding war, his market value has decreased significantly.

Defense and Offensive Decline
Another aspect working against him is his defensive profile. White has never particularly excelled on the defensive end, so the steep decline in his offensive production this season is seen as a warning sign. The shooting guard, who played college basketball at the University of North Carolina, was aiming not long ago for a multi-year contract close to $30 million annually next summer. As of today, that scenario seems increasingly unlikely.
White entered the NBA in 2019 and experienced early years marked by inconsistency, alternating between starting roles and appearances off the bench. It wasn't until the 2023-24 season when he finally solidified himself as a starter, averaging 19.1 points per game, a status he has maintained since then in the Bulls' starting lineup.
There is no doubt that a contending team could leverage White's scoring abilities. The big question is whether any franchise will be willing to sacrifice a genuinely valuable asset for him in his current state. Between now and the trade deadline, Chicago will have to decide whether to accept a lower return than expected or to take the risk of holding onto a player whose value seems to be declining.
This news is an automatic translation. You can read the original news, Rumores NBA: El jugador con más opciones de salir de Chicago Bulls antes de la Trade Deadline