Sprite joins the Euroleague as Official Partner in historic agreement

The Euroleague announces that Sprite will be the Official Partner of the competition in a strategic alliance starting at the 2026 Final Four in Athens.

A strategic agreement for the Euroleague

The Euroleague Basketball has revealed a new multi-year global agreement with The Coca-Cola Company, appointing Sprite as the Official Partner of the tournament. This collaboration will kick off during the 2026 Final Four in Athens, presented by Etihad, and its full integration is expected in the 2026-27 season.

Sprite and its legacy in European basketball

This agreement marks Sprite's first partnership with the premier basketball competition in Europe, bringing one of the world's most iconic brands to the heart of European basketball during a period of rapid growth for the sport in the region.

Exclusive experiences for fans

Within this partnership, Sprite and the Euroleague Basketball are creating unique experiences for fans, focused on accessibility, to bring supporters from all over Europe closer to the essence of the game and allow them to interact closely with the competition.

Promoting basketball culture

This collaboration between Sprite and the Euroleague aims to strengthen the bond between the brand and fans, generating new ways for followers to enjoy the game and its surrounding culture throughout Europe.

This is an automatic translation. You can read the original news, Sprite se une a la Euroliga como Socio Oficial en acuerdo histórico