The statistic where Stephen Curry continues to reign for another year in the NBA

The 2025-26 season left bittersweet feelings for the star of the Golden State Warriors, Stephen Curry. Injuries limited his participation to just 43 games and led the team to play in the play-in tournament instead of directly qualifying for the playoffs. However, the impact of the American point guard off the court was once again demonstrated.

As announced by the NBA this Monday, Curry was the player with the highest jersey sales during the season, solidifying his status as one of the most popular figures in the league despite his physical issues.

The data is striking considering the significant presence of other emerging stars like Luka Doncic and Victor Wembanyama, both considered MVP candidates. In Doncic’s case, his impact in his first full season with the Los Angeles Lakers even positioned him as a possible top-sales contender. Wembanyama, on the other hand, finished fourth on the list, reflecting his increasing status as a future face of the league.

The ranking also included Jalen Brunson in third place and LeBron James in fifth, two names already established as major commercial and sporting attractions in the NBA.

New York Knicks, the top-selling team

In the collective aspect, the New York Knicks were the team with the highest product sales throughout the league during the season. While the franchise's sporting resurgence has not yet translated into a title, its popularity among fans continues to grow.

The report also reflects the presence of the Chicago Bulls among the teams with the greatest commercial impact, despite their modest sporting performance.

Beyond the numbers, the NBA emphasized that leading in jersey or merchandise sales does not equate to sporting success, as the true goals remain the conference championships and the NBA title. Both the Warriors and Knicks enter the playoffs with the ambition to translate that popularity into on-court results.

This news is an automatic translation. You can read the original news, La estadística en la que sigue reinando Stephen Curry un año más en la NBA