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Jaylen Brown in the crosshairs: several franchises prepare offers to take advantage of the Giannis effect

Diego Jiménez Rubio - 23 Jun 2026

The transfer of the Greek has made numerous franchises perceive the need to go after the signing of Jaylen Brown.

Jaylen Brown, options to be traded. Photo: gettyimages

The resolution of Giannis Antetokounmpo's future could trigger a much larger earthquake than many imagine. While all media attention is focused on the potential team change of the Greek star, several NBA executives have their eyes on another name: Jaylen Brown.

The reason is simple. If the Boston Celtics end up using Brown as a key piece to try to incorporate Giannis, or even if they definitively fail in that operation, the market could open an unexpected window to acquire one of the best forwards in the entire league. With the NBA Draft just around the corner, there are teams willing to offer very high selections and assets of enormous value to secure his services.

The feeling in various offices is that Brown could become one of the big names on draft night, regardless of the final outcome of the Antetokounmpo case.

The domino effect Giannis could cause

For weeks, Boston's main alternative to convince the Milwaukee Bucks has revolved around Jaylen Brown.

Reports from the United States have repeatedly pointed out that the Celtics' proposal to acquire Giannis was built around the current Finals MVP of 2024 and five-time All-Star.

However, even if Milwaukee ends up rejecting that offer, the market has already taken note.

When a franchise shows willingness to consider offers for a player of that caliber, other teams start making calls. And in this case, we're talking about one of the top wing players in the entire NBA.

Brown is coming off possibly the best season of his career, taking on a leadership role after Jayson Tatum's physical issues and posting stats close to 29 points, 7 rebounds, and 5 assists per game.

That's why several executives believe his market value is even higher than a year ago.

Why might Boston consider moving Brown?

At first glance, it seems like a difficult decision to comprehend.

Brown is 29 years old, at the peak of his career, has already won a championship, and has shown he can lead a franchise when circumstances demand.

However, Boston's situation is complex.

Jayson Tatum's long-term injury has altered the organization's sports planning. Additionally, the new collective bargaining agreement is hitting teams with exorbitant salaries hard, with the Celtics being one of the most glaring cases in the entire NBA.

If Giannis doesn't ultimately arrive, Boston might find itself facing an uncomfortable question: Is this the right time to maximize Brown's value and rejuvenate part of the roster?

It doesn't seem like a likely decision at this time, but it can't be completely ruled out either.

The Draft offers a unique opportunity

The proximity of the Draft is a key factor.

Many franchises have very valuable picks and young players who have not yet fully developed. This allows them to build particularly appealing packages for Boston.

A Top-5 pick, accompanied by young talents with potential and manageable contracts, may be much more enticing now than in a few months.

Furthermore, several organizations are under immense pressure to accelerate their projects.

Not all have the time to develop players for three or four years.

Some need to win immediately.

And this is where Brown emerges as an extremely attractive solution.

Which teams might go for him?

While specific candidates have not yet been revealed, it is relatively easy to identify franchise profiles that might be interested.

Teams like the Portland Trail Blazers, Atlanta Hawks, Houston Rockets, or even some drafts with high selections have been seeking a proven star capable of accelerating their projects.

Brown fits perfectly into that description.

He doesn't need the ball constantly to influence the game, can defend multiple positions, has playoff experience, and still has several years at his peak.

That makes him one of the most attractive assets in the entire league.

The scenario that worries the rest of the NBA the most

There is also a possibility that causes special concern among rival executives.

Boston turning Brown into a significant number of assets.

If the Celtics were to receive a high draft pick, several promising youngsters, and salary flexibility, they could significantly accelerate their transition to a new phase around Tatum upon his return.

In other words, even by losing Brown, they could avoid a traditional rebuild.

And that would be extraordinary news for an organization that has been competing almost uninterruptedly for over a decade.

A summer that could redefine the Celtics' future

For now, everything still revolves around Giannis Antetokounmpo.

His future will shape much of the market moves and determine the path Boston takes in the coming months.

But as the Draft approaches, it becomes increasingly clear that Jaylen Brown could become one of the most sought-after pieces in the entire NBA.

Because there are stars who change teams.

And then there are players like Brown, capable of triggering a chain of moves that disrupt the plans of half the league.

That's why numerous executives will be keeping an eye on Boston on draft night. Not only to find out where Giannis ends up playing but also to see if the Celtics decide to definitively open the door to one of the best players in the entire competition.

This is an automatic translation. You can read the original news, Jaylen Brown, en el disparadero: varias franquicias preparan ofertas para aprovechar el efecto Giannis