WNBA

The alliance between TikTok and the NBA to boost basketball

Víctor LF - 21 Jul 2026

TikTok, one of the most used platforms currently

The NBA, the WNBA, and TikTok have announced a global partnership to bring basketball closer to fans through new content and tools on the platform.

The alliance will provide access on TikTok to information about games, schedules, and live broadcasts. Furthermore, content creators will have a greater role in events like the All-Star and NBA Finals.

According to TikTok, interest in the NBA on the platform has grown by 30% since the beginning of 2026, and the official accounts of the NBA and WNBA now exceed 30 million followers.

This is an automatic translation. You can read the original news, La alianza entre TikTok y la NBA para potenciar el baloncesto

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Ehcb Paolo galbiati

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Anthony Edwards seeks to convince LeBron James. Photo: gettyimages

Lebron James Anthony Edwards

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Euroliga France

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Euroliga fc barcelona

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