The NBA continues to break historical records with its revenue

The NBA recorded $2.110 billion in advertising revenue during the 2025-26 season, a 38% increase from the previous year, according to Sportico based on a report by Guideline.

The growth was driven by the increase in CPMs and an average audience of 1.78 million viewers, up by 16%. Furthermore, the new broadcasting agreements with Disney, NBC Sports, and Prime Video have expanded the league's presence on free-to-air television.

ABC and ESPN generated $824.5 million, followed by NBC Sports at $782.2 million and Prime Video at $507.4 million. Free-to-air TV aired 62 games last season and will increase to 71 in 2026-27.

The NBA will also distribute $580 million between players and owners from its 2025 revenue. Meanwhile, the league continues to prepare for expansion into Europe by 2027-28, with a plan for 16 franchises and entry fees potentially reaching between 500 and 1,000 million euros.

This is an automatic translation. You can read the original news, La NBA sigue batiendo registros históricos con sus ingresos