Sportradar extends its partnership with Euroleague until 2031

Sportradar, a technology company specialized in immersive sports experiences, has secured a strategic renewal with the EuroLeague Basketball that strengthens its global position in the sector. The rights, originally obtained following the acquisition of IMG ARENA in 2025, now extend significantly in temporal and commercial scope until the 2030-31 season.

An agreement that transcends the commercial

The extension of the agreement represents much more than a commercial transaction. Chus Bueno, CEO of EuroLeague Basketball, emphasized that this is a shared strategic commitment focused on innovation and long-term development. The alliance combines the strength of the official data and premium broadcasting rights of the EuroLeague with Sportradar's global reach and advanced technology, creating new opportunities to connect with fans and generate added value for the competitions.

This renewed agreement reflects the strength of the EuroLeague and the BKT EuroCup as benchmark platforms for major global organizations to drive their growth. The collaboration will allow both parties to support the participating clubs and strengthen relationships with their stakeholders worldwide.

Innovation in betting products and engagement

The integration of official data into innovative products is a fundamental pillar of this alliance. Sportradar will develop advanced solutions that include expanded micro-betting and player markets, tools designed for basketball fans worldwide to connect more deeply with the league, their teams, and their idols.

Moritz Gloeckler, Executive Vice President of Rights and Strategic Projects at Sportradar, highlighted that this alliance solidifies the company's position as the leading holder of official data rights across all key properties of one of the highest betting volume sports globally. The successful bid expands Sportradar's official basketball data portfolio and opens new commercialization opportunities for the EuroLeague, starting with a set of innovative solutions that will be implemented over the duration of the agreement.

Coverage of more than 650 annual games

The agreement encompasses the exclusive global distribution of official data and audiovisual betting rights for EuroLeague Basketball and the BKT EuroCup, totaling more than 650 games each season. This massive coverage positions Sportradar as a strategic distributor of top-tier European basketball content.

Sportradar's global basketball portfolio is significantly strengthened with this extension. The company already works with the NBA, WNBA, NBL Australia, NBB Brazil, CBA China, LNB France, GBL Greece, LBA Italy, and ACB Spain, consolidating its presence in the major leagues around the world.

Integrity and fraud prevention

As part of this collaboration, Sportradar will continue to provide EuroLeague Basketball with industry-leading integrity services. The monitoring of betting through the Universal Fraud Detection System with artificial intelligence represents a proven tool to identify irregularities in the markets. Additionally, the company will conduct training workshops aimed at players and executives to raise awareness and help prevent match-fixing, thus protecting the competitive integrity of both competitions.

This commitment to sports security underscores both organizations' comprehensive approach to the sustainability and credibility of the EuroLeague and the BKT EuroCup in the global professional basketball landscape.

This is an automatic translation. You can read the original news, Sportradar amplía su alianza con la Euroliga hasta 2031