This is how the surprising new sports management of the Los Angeles Lakers looks

Los Angeles Lakers continue to shape their new sports structure, and this Friday they officially announced two important moves in their offices. The franchise announced the hiring of Keith D'Amelio as the director of integrated performance systems and officially confirmed the arrival of Eric Amsler as the new assistant general manager, Rob Pelinka.

These are the first major signings for the Lakers since Mark Walter reached an agreement to sell the majority stake of the franchise where Luka Doncic plays to Josh Kushner and former Disney executive Bob Iger for a historic valuation of $12.5 billion.

The Lakers strengthen their structure

Pelinka continues to expand the basketball operations department with two very different but complementary profiles. Amsler arrives with a particularly extensive background in talent evaluation and sports personnel, while D'Amelio will bring expertise in health, performance, sports science, and technology applied to sports.

"Continuing to invest in and strengthen our basketball operations group is an absolute priority as we build the long-term success of our team and our players," Pelinka explained in a statement.

The Lakers' general manager particularly highlighted the qualities of his two new additions: "Eric and Keith bring great experience that will add very valuable knowledge to our entire organization."

Regarding Amsler, Pelinka noted that he is "a highly respected talent evaluator with extensive experience in scouting and player personnel," while he defined D'Amelio as someone who brings "a unique perspective at the intersection of athlete health, performance, sports science, and technology."

D'Amelio, over 25 years in sports

D'Amelio lands in Los Angeles after having recently worked for the New York Liberty of the WNBA, where he served as the director of innovation. From that position, he worked across basketball operations, health and performance, analytics, and the science applied to the franchise.

His experience exceeds 25 years in professional and collegiate sports. Before joining the Liberty, he spent 13 years at Nike, and he also worked in Stanford’s college basketball and held various positions related to the Raptors and the Celtics.

His arrival represents a commitment from the Lakers to further integrate technology, sports science, and performance systems within their basketball structure.

Amsler arrives after 22 years in Miami

The other major move is Eric Amsler, whose official title will be assistant general manager, player personnel. The executive comes from the Miami Heat, where he spent almost his entire professional career.

Amsler spent 22 years within the Miami organization, starting as an intern during the 2004-05 season. From there, he progressively advanced through different positions until becoming vice president of player personnel.

His incorporation directly strengthens the Lakers' evaluation and roster construction area, which had already experienced significant changes this summer.

Pelinka continues remodeling the Lakers

The two appointments are a further testament to the profound transformation that the franchise is undergoing. Pelinka has not only worked on the roster configuration during the summer but is also modifying the internal structure of the basketball department.

The arrival of Amsler and D'Amelio comes at a particularly significant moment for the organization, following the agreement reached for the change of control of the franchise. With Josh Kushner and Bob Iger poised to take majority ownership, the Lakers have begun to strengthen different areas with an eye on the future.

Thus, the effort combines scouting and player personnel experience with innovation, sports science, and technology, two areas that the Lakers consider essential for building a structure capable of competing long-term.

This is an automatic translation. You can read the original news, Así queda la sorprendente nueva dirección deportiva de Los Angeles Lakers