Málaga celebrates the conclusion of the 3x3 Circuit with 12,000 attendees

The last stop of the Circuit 3×3 CaixaBank 2026 turned into a true celebration of urban basketball. More than 12,000 visitors enjoyed a day full of activities for all ages, musical performances, and surprises organized by the imagin team, the digital banking arm of the CaixaBank Group. The event brought together 408 male and female players distributed in 102 registered teams, who played a total of 298 matches across different categories, generating massive participation under the slogan "Play and Live Basketball".

An event with social and cultural outreach

The event in Malaga was marked by its inclusive approach and community impact. Social initiatives took center stage, with the exhibition of Wheelchair Basketball and the Triple Solidarity program as fundamental pillars. Thanks to over 1,000 three-pointers scored during the event, the «la Caixa» Foundation allocated funds to the San Juan de Dios Care Center in Malaga, a leading institution in the treatment of individuals with mental health issues since its foundation in 1923. This initiative exemplifies how sports can become a tool for positive social change, allowing every basket to contribute to a greater cause.

The cultural component was not left in the background. The "Basquet &Art" exhibition showcased ten murals created at the various stops of the 2026 season, installed in a privileged setting next to the Pompidou Center. The final graffiti was executed during the Malaga day at the Paseo del Muelle Uno, with the sea as a backdrop for an artistic display that fused basketball, urban art, and the Mediterranean landscape.

The imagin team elevates the celebration

The digital banking arm of the CaixaBank Group featured a special activation with its own talent team. Influencer Clersssss, basketball player and content creator Arigeli, and TV presenter and beatboxer Grison formed a team that played matches against the winners of the senior category, entertaining the audience with musical performances and demonstrations of their basketball skills. This strategy of bringing urban basketball closer to everyone, regardless of their age or level, reinforces imagin's commitment to physical activity as the foundation of a healthy life.

The ambassadors of the Spanish Basketball Federation, Javier Beirán and Fernando Romay, along with the members of the imagin team, closed the institutional event by thanking families for their commitment to grassroots basketball. Their words highlighted the importance of parents rising early to take their children to compete, emphasizing how sports create community and instill fundamental values in new generations.

Fourteen years of consolidating grassroots basketball in Spain

The Circuit 3×3 CaixaBank has reached a significant milestone with its fourteenth edition. Since its inception in 2012, the circuit has organized over 150 traveling stops, accumulating nearly 64,000 participants and surpassing 475,000 visitors throughout its history. This 2026 season began in Madrid in April and traveled to a total of eleven stops before culminating in Malaga, establishing itself as the largest outdoor amateur basketball event in Spain.

The collaboration between the Spanish Basketball Federation (FEB) and CaixaBank over the past 14 years has made it possible to bring basketball to numerous locations across Spain, democratizing access to the sport and generating opportunities for competitors of all ages. Daniel Pérez, General Director of Sports at the Malaga City Council, emphasized the importance of "sports being able to take to the streets" and transforming urban spaces into multiple playing courts, demonstrating the municipal commitment to initiatives that promote physical activity in public spaces.

CaixaBank's commitment to national basketball

CaixaBank has positioned itself as a key sponsoring partner of Spanish basketball. Since 2013, the financial institution has collaborated with the Spanish Basketball Federation (FEB) as the official sponsor of the Spanish women's and men's teams in all categories, from the senior team to under-16. In addition, it is the main sponsor of the Spanish Federation of Sports for People with Physical Disabilities, specifically promoting wheelchair basketball as an inclusive discipline.

CaixaBank's local sponsorship strategy has included participation in the major basketball events of the last decade in Spain: the 2014 World Cup held on national territory, collaboration with the Women's Basketball World Cup in Tenerife 2018, the Women's EuroBasket held in Valencia 2021, and the historic uninterrupted commitment to the Circuit 3×3 CaixaBank. This involvement has contributed to highlighting and expanding the impact of the greatest successes achieved internationally by Spanish basketball.

Inclusion and diversity as pillars of the event

Abrahám Carrión, Technical Director of BSR Spain, underlined the importance of opening basketball and sports to everyone, thanking CaixaBank for its support in raising awareness of wheelchair basketball. His special acknowledgment of the Amivel Sports Club (Amivel Reyes Gutiérrez) illustrated how the circuit generates spaces for coexistence where elite athletes share recreational moments with the community, even after international competitions like a World Cup.

Ricardo Bandrés, Vice President of the Andalusian Basketball Federation and Provincial Delegate in Malaga, valued the privileged setting of the Paseo del Muelle Uno, located between the Pompidou Center and Muelle Uno with Gibralfaro in the background. This Malaga location provided the perfect backdrop for more than 100 registered teams to enjoy all the activities that the Circuit 3×3 CaixaBank brought to the city. Jesús Manuel Cabrera Ramos, Business Area Director of CaixaBank in Malaga, emphasized how the values of basketball —effort, overcoming challenges, and teamwork— align perfectly with the corporate philosophy, making possible an event that requires the joint collaboration of institutions, federations, and volunteers.

The Malaga day closed an extraordinary season for Spanish urban basketball, demonstrating that grassroots sports continue to be a catalyst for community, inclusion, and social transformation. With over 12,000 attendees celebrating basketball in its many forms, the Circuit 3×3 CaixaBank reaffirmed its position as a national benchmark for sports understood as a social tool, projecting a promising future for the next cycle.

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