The spectacular deal that David Beckham and the NBA have closed

David Beckham has taken a new step in his business venture after reaching a multi-year agreement with the NBA. The American league announced a collaboration with IM8, the nutritional supplements and wellness company of which the former Manchester United and Real Madrid player is one of the founders.

Thanks to this agreement, IM8 will become the official nutrition partner of the NBA in Australia and eight Southeast Asian markets: Brunei, Cambodia, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The collaboration will include marketing campaigns and initiatives aimed at fans in these territories.

The agreement was presented in Hong Kong, at an event attended by Beckham, IM8 co-founder Danny Yeung, NBA legend Chris Bosh, and several league executives in Asia. Additionally, the former English footballer took advantage of these days to witness the games of the Dallas Mavericks against the Houston Rockets in Macau, where he enjoyed the assists of the Spanish rookie Sergio de Larrea.

This is an automatic translation. You can read the original news, El espectacular negocio que han cerrado David Beckham y la NBA