The Chicago Bulls partner with an Asturian sportswear company

Siroko, the Asturian sports clothing company and main technical sponsor of Real Sporting de Gijón, has signed a multi-year agreement with the Chicago Bulls to become the official international partner of the NBA franchise. The alliance comes two years after its link with Los Angeles Lakers and includes brand presence at the United Center, digital activities, fan experiences, and exclusive content.

The Bulls also join Siroko TV, the platform launched in mid-2026, which will offer press conferences from the coach and other pieces about the team, alongside competitions like the Liga Femenina Endesa and Liga ASOBAL and the Sporting channel. "The international expansion of Siroko is one of our priorities," explained its CEO, Borja Mera.

For his part, Matt Kobe, Executive Vice President of Revenue and Strategy for the Bulls, emphasized that the franchise has over 204 million fans and is confident in developing new experiences and content for its international community alongside the brand.

This is an automatic translation. You can read the original news, Los Chicago Bulls se alían con una compañía asturiana de ropa deportiva