DIGI strengthens its commitment to sports with Baskonia
DIGI Spain becomes the official sponsor of Kosner Baskonia for the 2026/27 season, expanding its presence in European basketball after years consolidating its trajectory in Spanish football. The agreement includes all men's and women's teams of the club.
The telecommunications operator DIGI Spain, part of the DIGI Communications Group, has closed a historic agreement marking its official entry into elite Spanish basketball. The signing took place on Tuesday at the Fernando Buesa Arena in Vitoria-Gasteiz, consolidating a strategic alliance with Kosner Baskonia that goes beyond conventional sponsorship. This move represents a significant shift in the operator's communication strategy, which until now had focused its sports activities on national football.
DIGI's presence in Kosner Baskonia spans all categories of the club. Players on the first team will display the operator's logo on the front of their jerseys during EuroLeague matches, the top continental competition, and on the front of their shorts during ACB games, the national league. However, the involvement goes much further: all teams in the Baskonia youth system, both male and female, will also wear the DIGI logo on the front of their shirts, demonstrating a comprehensive commitment to the club's sports structure.
A strategic leap from football to basketball
DIGI has built a strong track record as a sponsor in Spanish football since 2021. Over these years, the operator has supported 18 different clubs from the First and Second Divisions, as well as from the Primera RFEF, establishing itself as one of the main sponsors in the national football landscape. This strategy responded to a clear philosophy: to support teams with a strong local presence in areas where DIGI deploys its SMART fiber optic infrastructure, thereby strengthening its bond with customers and fans.
The agreement with Kosner Baskonia marks a turning point in this corporate strategy. It is not just a diversification but a deliberate commitment to top-level European basketball. Daniel Campillo, Head of Marketing & Communications at DIGI, explained that this partnership will allow the operator to delve into basketball with one of the clubs with the most history at the national level. According to him, the sponsorship will facilitate working hand in hand with Kosner Baskonia to achieve shared goals, while strengthening DIGI's connection with Vitoria-Gasteiz and the entire province of Álava.
Kosner Baskonia, a historic club with European projection
The choice of Kosner Baskonia is not by chance. The Basque team represents one of the most established institutions in Spanish basketball, with a record full of successes both nationally and internationally. Its regular presence in the EuroLeague, the top European basketball competition, positions it as a premium showcase for any brand seeking global projection. Roberto Polanco, Business Director of Kosner Baskonia, emphasized that it is an honor to welcome DIGI, describing it as a leading company in its sector and well-recognized in national sports.
This alliance represents an opportunity for mutual synergy. For DIGI, it means access to a base of passionate fans, both in Álava and throughout Spain, and the possibility of associating its brand with sporting excellence. For Kosner Baskonia, the backing of a nationally significant telecommunications operator provides additional resources to strengthen its competitive structure across all categories. Polanco stated that this union will create a solid and fruitful relationship for both parties.
Local presence and direct employment in Álava
DIGI's presence in Álava goes beyond sports sponsorship. The operator has significant infrastructure in the province, with its SMART Fiber network already reaching over 68% of homes. It offers services such as PRO-DIGI Fiber, with speeds of up to 10 Gbps, positioning itself as a leader in high-speed internet access at the residential level. Furthermore, DIGI employs more than 60 employees directly in Álava, including staff who serve two DIGI Stores and a stand located in Vitoria-Gasteiz.
DIGI: from football to basketball, consolidating its sports presence
DIGI Spain is a telecommunications operator present in the Spanish market since 2008, offering comprehensive services for internet, fixed and mobile telephony, as well as television. Its own high-performance fiber optic network has allowed it to position itself as a leader in internet access speed. The company operates in the residential segment with its own stores and a wide distribution network that covers all of Spain.
The parent group, DIGI Communications, has over 30 years of experience in the telecommunications sector. Originating in Romania, where it maintains its core business, the group is also present in Portugal, Italy, Belgium, and the United Kingdom. This international expansion has established DIGI as a significant continental operator, capable of investing in strategic projects such as the sponsorship of Kosner Baskonia.
DIGI's strategy of connecting with sports teams that have a strong local presence aligns with a clear business model: to create shared value with the communities in which it operates. By sponsoring Kosner Baskonia, DIGI not only reinforces its corporate image but also demonstrates its commitment to the development of sports in all its categories, from youth teams to the most demanding professional level of the EuroLeague. This comprehensive approach, which encompasses both men and women at all competitive ages, positions the operator as a relevant player in the Spanish sports ecosystem.
The agreement signed this Tuesday at the Fernando Buesa Arena solidifies an alliance that promises to be long-lasting and mutually beneficial, marking a milestone in DIGI's presence in Spanish and European basketball.
This is an automatic translation. You can read the original news, DIGI refuerza su apuesta por el deporte con Baskonia
