The incredible audience data of the NBA on Christmas Day

The NBA recorded its best television viewership numbers in the United States in the last 15 years on the recent Christmas Day, the league announced this Wednesday. The traditional Christmas program, consisting of five games aired on ABC and ESPN, was watched by over 47 million viewers who watched at least part of the day, representing a 45% increase from the previous year.

The average viewership of the games reached 5.5 million viewers, up 4% from last Christmas. These numbers confirm the growing interest in the league on one of its key dates.

Among the most notable matches, the Cleveland Cavaliers - New York Knicks became the most-watched Christmas game in history during the 12:00 midday slot (Eastern time), with an average of 6.4 million viewers. On the other hand, the matchup between San Antonio Spurs and Oklahoma City Thunder was the most-watched game at 2:30 PM since 2017, while Dallas-Golden State led the 5:00 PM slot, being the most watched in that time frame since 2019.

Incredible Figures

The viewership numbers were provided by Nielsen, the official measurement company. Beyond television, the NBA also highlighted its impact on social media during Christmas Day. According to Videocites data, the league was the most viewed sports brand on social platforms during that day, with a total of 1.6 billion content views, representing a 23% increase compared to Christmas 2024.

This news is an automatic translation. You can read the original news, Los increíbles datos de audencia de la NBA el Día de Navidad