The final blow to the Mavs: Luka Doncic, best-selling jersey in the NBA

Luka Doncic is not only making a difference on the court with the Los Angeles Lakers, but he has also become a key figure off it. The NBA announced on Monday that Doncic's number 77 jersey was the best-selling of the 2024-25 regular season on NBAStore.com, surpassing even historic names of the league.

The impact of the Slovenian is not limited to an individual level. The Lakers also topped the list of franchises with the most merchandise sales during the same period, confirming their status as the most popular team in the NBA.

With this achievement, Doncic became the first player, apart from LeBron James or Stephen Curry, to lead jersey sales since the 2012-13 season, when Carmelo Anthony achieved it wearing the colors of the New York Knicks. Additionally, he is the first international player to hold that position since records have been kept.

Stephen Curry finished second in sales this season, followed by LeBron James in the third position. The rest of the top 10 includes: Jayson Tatum (Boston Celtics), Jalen Brunson (New York Knicks), Victor Wembanyama (San Antonio Spurs), Anthony Edwards (Minnesota Timberwolves), Ja Morant (Memphis Grizzlies), Shai Gilgeous-Alexander (Oklahoma City Thunder), and Nikola Jokic (Denver Nuggets).

The Lakers' influence is also reflected in the NBA's digital platforms and social media. LeBron James amassed 3.230 billion views on his videos, leading the league, while Doncic reached 1.820 billion, ranking third. Curry was second with 2.560 billion views.

With these figures, the Lakers not only reaffirm their prominence on the court heading into the playoffs but also their commercial and media power in the NBA universe.

This news is an automatic translation. You can read the original news, El golpe definitivo a los Mavs: Luka Doncic, camiseta más vendida de la NBA