The historic partnership planned by the NBA and Euroleague

Is a historic partnership between the NBA and the EuroLeague on the horizon? The NBA's intention to create a competition in Europe has opened the doors to a period of tension between both parties, but a recent productive meeting was held to determine the possibility of collaboration.

This was explained by the CEO of EuroLeague, Paulius Motiejunas, in statements to The Athletic, where he also revealed that FIBA played a key role during the process.

"Look, it was a positive meeting. It was the first time in many years that we were all at the same table. And we must thank FIBA for being at the forefront and trying to get everyone to agree," Motiejunas said.

"What we heard aligns with what is publicly known: they are exploring the future and trying to see how and what. We told them, as we have stated publicly before, that we do not believe that a new league would benefit the market. So, we left with an open mind, saying that we are ready to collaborate. The question is how and when," he added.

"Because I repeat, and I said it before: we do not need a new league. We are doing very well. The league is growing. We are pleased to collaborate with the NBA and continue to harness its potential to promote basketball in Europe. We are open to that," he continued to explain.

What would the partnership look like?

The inevitable question was: What would this collaboration with the NBA look like?

"They have a very strong image. They can help with TV deals. They can help with sponsorships. We can grow the business if we work together. This is always the same message. We need to care about basketball, about basketball fans, and if we can better monetize the sport —and we believe we can do it better with the NBA— that is the strength we could bring, and everything stems from there," he concluded.

This news is an automatic translation. You can read the original news, La histórica asociación que planean NBA y Euroliga